The History
Levi’s Strauss & Co has been designing innovative clothing since 1873, when the brand created the very first blue jean. Originally the jeans were designed as work pants, however soon filtered their way into fashion. Known for their women’s and men’s denim, the brand then began designing children’s clothing. Levis has also developed a my first levis jeans range, specifically for babies and designed with their comfort needs in mind. Levi’s children’s clothing is made from the highest quality fabrics and has a classic style, allowing the products to be timeless and worn throughout the seasons. Along with levis jeans the levis kids clothing includes t-shirts, shirts, knitwear and coats. The baby levis items also include comb courts and bodysuits, perfect for gifts or to treat your little one. The brand originated in San Francisco and since its rapid growth now has a Levis UK, Europe, Middle East, Africa and Asia division.

The Style
The brand prides itself on breaking the mold, creating innovative clothing that is stylish, great quality and distinct to the brand. Levis girls clothing has a cool and casual style, perfect for layering. The clothing is in a wide range of colours including black and grey for a darker touch as well as pastel pinks and purples, creating a soft and feminine style. The boys items also follow a casual laid back style, with a wide range of items in a relaxed fit, perfect for playing in. The majority of levis products are made from cotton, the brand ensures it is of the best quality and comfortable on the skin, particularly important for children and babies. The my first levis products have a simple yet adorable style, without cute graphics and nice details.

The Product
The main focus of the levis brand goes back to its roots of denim wear.
The kids jeans are just like the adult verisons, with various styles available. The boys jeans include straight fit, regular fit, turn ups, and come in a number of washes from indigo to bleached. The girls jeans also come in a wide range of washes and styles as well as dungaree dresses which look great over a t-shirt or blouse. The baby levi jean range is perfect for little ones, with an elasticated waist band around the jeans, allowing for the perfect fit. The my first range also come in a lovely pouch, making them perfect for newborn gifts. The boys jackets are also a must have product within the range, whether it’s a thick and cosy parka or classic duffle coat, Levis has a stylish option for all boys. Trousers for both girls and boys are also a key product, available in a range of colours from pink to black and often in fabrics such as cord, adding an interesting touch.