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Petit Bateau is France's most famous children underwear brand and definitely a favourite among all French mothers for the very high quality and comfort of its childrenswear range: from underwear to pyjamas in cotton terry and stretchy material, to tee shirts, pants and skirts. Their soft fabrics offer freedom of movement and their designs reflect French chic, making them the preferred choice in baby clothes for boys and girls. At the beginning of the 70's Petit Bateau invented the very famous milleraies, "colored" stripes which can be "boiled in the wash". In 1990 Petit bateau brought together wool and cotton: the softness of cotton on the skin and the warmth of wool ideal during the winter.
Petit bateau was created over 115 years ago in Troyes in Champagne by Pierre Valton. The first underpants were launched in 1918 when he cuts off the legs of some long johns his son was wearing to provide him greater comfort. The name "petit Bateau" was apparently given when two years later, Pierre Valton heard his son singing "Maman, les p'tits bateaux qui vont sur l'eau ont-ils des jambes?..." ("Mommy, do the little boats on the sea have legs?"). Petit bateau stores are spread all over the worlds including Japan, Germany, Italy, Belgium, London and the US. In 2005 when the new logo was launched 180 boutiques were to be revamped.
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