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Designer Profile
Ideo was the first French designer to launch an ethical and environmentally friendly products range in 2002. The success was immediate and many competitors have followed since...Ideo offers now creative and original fair trade and organic collections for babies, children...and adults.
Ideo is the story of two dynamic French ladies with complementary skills and a similar idea of running a business. Antoinette Giorgi has been a designer for over 15 years in very reputed French fashion designer houses but felt that those brands would never have the humanitarian approach she was dreaming to develop. When she met Rachel Liu, who graduated from one of the leading Business school in Paris and aspired to become an ethical entrepreneur, the connection was immediate.
The Ideo Style
Every season Ideo finds a new angle to mix fashion, ecology and ethics and develop new themes: French Renaissance, nomadism, importance of water on earth, or ecofunky vibrations (these are the trends for the spring summer 2008 collection). The prints of Ideo, such as World Citizen “Citoyen du Monde” or “Ecokid” are bestsellers of the brand. At Bibaloo we particularly like their ecological prints on bodysuits and their romantic flowery prints for little girl dresses.
The Ideo ecological materials
Ideo uses soft organic certified cotton grown traditionally in Central India by using local and natural pesticides such as Neem leaves or pheromone traps. Cowpat is used for fertilizing. Ideo received the Ecocert label for the cotton culture and the Skal label for the manufacturing process. All prints are water based on light colors, and PVC free on darker colors. The white color is obtained with peroxide and not with bleach.
The Ideo confection
Ideo is an active player for major projects around the world.
In India Ideo works with an organization of 800 families who strongly believe that organic cultures are the future of India. Organic culture is very close to the fundamentals of the Hindu religion, which are about preserving all kinds of life and living in harmony with nature.
In Peru Ideo has selected a small project of 30 families East of Peru, in this special place where the Andes become the Amazonian forest. Each family cuts down small parcels of the forest and plants beans, corn and cotton. No pesticides are needed as these three plants, along with the remaining jungle plants, regulate each other. No fertilizers are needed either as, every two years, those parcels are abandoned for at least 10 years and the jungle grows back on it.
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